Digital Launch Success for Riwayat Restaurant (Melbourne)

Client Details:

Riwayat Restaurant - Authentic Pakistani Cuisine 🇵🇰
📍 Newly launched in Melbourne, Australia

Agency:

Marketa Global

Objective:

• Launch the new Melbourne location successfully
• Drive immediate footfall
• Build a strong online brand presence

Challenges:

• 🌍 New entrant in Melbourne's competitive food market
• 🏆 Competing with well-established local restaurants
• 🚶 Need for rapid foot traffic to new location
• 📱 Low initial digital presence

Our Strategy:

• ✅ Strategic Launch Plan - Targeted digital strategy focused on local foodies
• ✅ Meta & Google Ads - Geo-targeted ads to attract nearby audiences
• ✅ Social Media Management - Showcased authentic Pakistani dishes via reels, stories & posts
• ✅ Customer Engagement - Interactive content & promotions to grow loyalty and visibility

Our Results:

• ✅ 5x Footfall Increase in the first week
• ✅ 📱 Boost in social media followers & interactions
• ✅ 🎯 Strong brand recognition in Melbourne's dining scene
• ✅ 🔁 Ongoing campaign success with repeat visits and sustained growth

Conclusion:

With a data-driven strategy, engaging social media content, and targeted ad campaigns, Marketa Global successfully positioned Riwayat Restaurant as a go-to Pakistani dining spot in Melbourne, driving strong initial footfall and sustained growth.